Tourism in the Shenandoah Valley Region
Shenandoah tourism is growing, as the natural and authentic appeal of the region is bringing more and more visitors to this beautiful area. Travel data from the past five years shows visitor spending in the Shenandoah Valley has been on a continued upswing.
The Virginia Tourism Corporation reports that travel-related expenditures in the Shenandoah Valley were up 13.8% between 2011 and 2015, which outpaced the state average for the same time.
“The economic impact of tourism in our region is substantial and growing,” says Julie Armel, President of the Shenandoah Valley Travel Association. “Positive awareness of our destination is growing in travel media, and we are increasingly appealing to the very visitors we wish to attract – especially from the major east coast metro areas.”
Tourism in Shenandoah National Park
2016 marks the centennial year for the National Park Service, and preliminary indicators at Shenandoah National Park suggest that year-to-date traffic is more than 30% higher than in 2015.
Tourism in Virginia
“Intention to travel has been strong,” confirms Esra Calvert, Director of Research for the Virginia Tourism Corporation, citing a recent VTC survey that shows a majority of travelers to Virginia to want to spend and travel more.